McDonalds Corporation one of the key players in the fast food industry states that South Africa was one of the most successful markets in 2014. The AANA established the self-regulatory system for advertising and marketing communications in 1997 with the release of the AANA Code of Ethics. The Kitchen Code Ethos Of The Professional Kitchen Chefs Resources Professional Kitchen Love Essay My Kitchen Rules Individual principles should not be taken out of context. . The South Africa fast food market is segmented on the basis of product type age group and distribution channel. Since that time the AANA has developed and introduced new Codes and amended the existing Codes to keep pace with the rapid changes within the advertising marketing and media industry. Sigma Delta Chis first Code of Ethics was borrowed from the American Society of Newspaper Editors in 1926. As a fundamental frame of reference for responsible and sustainable